Case Study

Global Dental – UK

Global Dental didn’t ask for our help as a marketing company, but as an ongoing creative partner in a ‘blank page’ review of their marketing platform and sales processes. Not to mention – of course – their offer, marketing message, methods and brand collateral too.

 

We delivered a marketing revival in a 2-2-1 formation: Two on-site strategic growth sessions and multiple Zoom calls driving continual change, two major inbound marketing campaigns and one powerful marketing partnership.

A Peerless Reputation

Relaunched five years ago by the current owner to add luxury dental practice fit-out to their supplies and equipment specialism, Global Dental is now a lean but heavyweight player in the high-end practice refurbishment industry.

Innovation as Standard

A flair for positive change meant Global Dental sought to start over with a fresh look at their brand, products, marketing tools and collateral to create a forward-thinking brand and company with a sharp focus.

An Exciting Future

With Global Dental’s services – supplies, equipment and environments – repackaged and clearer than every for new clients, the business is in great shape for the five years (and beyond) ahead.

A Proud Partnership

A great way to start a first meeting with a new client? Thinking “Wow…we love your work”. Creative Media MD, and award-winning business leader, Marcus Isherwood formed an alliance with Global Dental based on helping to fuel the company’s growth. Providing continual business growth models and support, he also saw the introduction of new collateral, inbound marketing campaigns and freshly-branded product packages.

  • Creative Media delivered Global Dental’s transition to the all-in-one marketing platform HubSpot, creating a single resource for campaign set-up and data.

 

  • Continual, creative blog and social media content was created to celebrate the brand online and help prospective clients along the buyer’s journey.
2

On-site growth sessions

12

Strategy Calls

2

Major inbound campaigns

4

New product packages created

1

Major marketing partnerships

579

View Increase

Global Dental’s stronger, clearer offer backed by creative social content drove 13,000 views and a 579% increase in likes on comments on one LinkedIn account alone (six month period working with Creative Media compared to previous period).

80%

Online Traffic

35%

Lead Increase

80%

Sale Efficiency

  • Marcus and his team have taken a very complex marketing challenge and worked through it with ease and precision. The entire team are very easy to work with and Marcus brings a commercial angle which is unique in that sector. I highly recommend Creative Media to anyone serious about advancing their business.

    Hannah McAvinney
    Marketing

  • We have had a strong partnership with Creative Media for several years and consider them to be instrumental in growing the Rocwell brand. Their professionalism, patience and ability to work often to tight deadlines have contributed to them being considered one of our key suppliers. We are grateful for the advice given to us by a company who is in tune with our market and has translated their great depth of knowledge.

    Maryanne Conway
    Rocwell Natural Mineral Water

  • We had approached a number of web design agencies in relation to the design and construction of our new web site. Marcus showed great enthusiasm right from the start and stood out from all the others' making it an easy choice for us. The team Marcus has working for him are fantastic and bring to the table a lot of talent, dedication and passion. A special shout out goes to Nigel and Stevie who were instrumental in the design and launch of our site. Highly recommend these guys.

    Connor McCann
    CEO easyConveyance - Part of the easy family of brands

  • With over a 10 year relationship with Creative Media, the company has been a great partner on the delivery of the marketing strategy of Western. The staff are easy to work with and dedicated to achieve a full understanding of the company and what is required.

    Declan McCloskey
    Western Building Systems