Creative Work
Aurora
Skills
Name Generation, Brand Identity, Brand Guidelines, Website, SEO, Literature, Print Management, Merchandise, Signage
Date
July 2019
Category
Brand Communications, Consultation, Marketing, Name Generation, Packaging, Product Literature, Signage, WebsiteAbout This Project
Creative Media was asked to create to a brand identity, website and marketing campaign. As part of the creative process the name Aurora was proposed for the location of an idyllic holiday escape situated just a mile away from the world-famous Giant’s Causeway. Aurora occupies a truly magical vantage point on the tip of the North Antrim coast. An iconic location for handcrafted log cabins made from gigantic Canadian cedar logs which is the first of their kind anywhere in Ireland.
From the outset, this extraordinary holiday escape demanded a unique approach to set it apart in a demanding sector. We created a distinctive brand identity and photography of these exquisite cabins in the Causeway Coast has seen Aurora become a sought after destination for short breaks and adventure holidays.
