Digital Lead Generation and Content Marketing

If your website and brand is your shop window then how do you move a buyer from the street to your cash register?

Digital Leads
Delivering # MQL’s per month
High Level Google Integration
Social platforms
Content Strategy
Constant Dynamic Data Analytics

We use strategy, data, technical set-up, tactical know-how and content skill to turn online window-shoppers into returning customers

Web, social and digital ad content designed to create conversations (and conversions). Behind the scenes SEO know-how, data analysis and integration between your tools. A clear path to creating quality leads and returning customers . No fuss or waffle. Just a turbocharged online presence built around fuelling growth.

Technical 
Know How

To generate leads online, your technical set-up and use of data REALLY matters. We’re specialists.  We’ll spare you the mind-numbing details and endless jargon, unless you really want to know.  But let’s get your SEO, website and marketing tools working together with one thing in mind: growth.

Content 
Marketing

Words, video and design produced for one reason: to help your buyers buy. Again and again.  How? Specialist, engaging content and ads shaped around your goals then driven by tactics designed for commercial success.

Phase One : Planning

If you don’t know where you’re going, you’ll end up somewhere else. The importance of planning in business cannot be overstated.  It involves taking a long, hard look at your offering, your market, and your competitors.  Gaining a deep understanding of all three allows us to work smarter and win faster.

  • Review of your product offering
  • In depth competitor analysis (it’s actually a bit of spying…)
  • Budget planning
  • Market location targeting
  • Customer profiling

Phase Two : Review

Once all the planning is complete, we will review the way forward with you and your team to achieve maximum engagement and a campaign strategy everyone can get behind. Sometimes this involves pivoting your business model slightly, but more often it’s about using what you already have, in a different way.

  • Meeting to share campaign plans
  • Working on a compelling proposition
  • Engaging with your team
  • Discussing how best to fit with your business
  • Campaign sign off

Phase Three : Digital Lead Generation

Delivering a regular flow of MQL’s to your business will fuel its growth. Without new enquiries you will stagnate and struggle to grow at any pace. Everyone needs new leads and an effective campaign can deliver these.  Our tried and tested process along with in-house expertise has proven our success in this key area.

  • Agreed MQL’s per month/qtr
  • Alignment with commercial goals
  • Focused targeting
  • Geographical focus

Phase Four: Measurement

Ensuring you have return on investment is critical for us as much as it is for you. It secures our future business together, delivers value to your business and proves we are doing the right things. Measuring the success of your campaign over a period of time means we are able to adjust and refine it in response to evolving market and economic conditions. We are always of an agile mind and open to challenge based on fact and results.

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  • Technical reporting
  • Alignment with sales teams for maximum results
  • Constant feedback for refining campaign
  • Competitor analysis on performance
  • Essentials

  • £1190/mo
  • Planning £700
    Measurement £190
    Ad budget £300
POPULAR CHOICE
  • Growth

  • £2080/mo
  • Planning £900
    Measurement £380
    Ad budget £800
  • Accelerator

  • £3370/mo
  • Planning £1500
    Measurement £670
    Ad budget £1200
  • Meteor

  • £5000/mo
  • Planning £2100
    Measurement £900
    Ad budget £2000
Average business leads growth0%
Projected revenue growth0%
Online sales growth0%
Contact form completions growth0%
Improvement of quality of leads0%
Happy customers0%