Significantly increased sales for Mount Machinery after using design by Creative MediaNovember 10, 2016
Mount Machinery is a well established family business selling, renting and repairing excavator attachments from their Leeds headquarters. The business is now into its second generation of management and required increased sales to develop the business further.
Mount Machinery approached Creative Media on the eve of 2 major international exhibitions with the challenge of improving their brand and positioning the business to maximise success at the exhibitions.
The initial work centred around locking down the brand and agreeing the strategy. The result of this was an enhanced brand that represented Mount Machinery properly and gained from consistency delivered by comprehensive brand guidelines.
As the exhibitions in Germany and England timelines were narrow Creative Media had to work in a smart way to achieve the goals set out at the start of the project. The first exhibition was in Bauma in Germany and a full roll out of brochures, technical data sheets, stand design, banners and a complete responsive new website was developed.
The feedback from the first show was excellent and allowed further development of the marketing function for the new show at Hillhead in England. The second show involved further stand design work, more datasheets and additional work on the new Mount Machinery website.
The overall result of this work has been a significant increase in opportunities and completed sales. For the first time major customers started to take Mount Machinery seriously and opened up communication channels that has converted to sales.
Creative Media love working with ambitious businesses – if you are one of these please get in touch with Marcus Isherwood Managing Director – Marcus@creativemediani.com or direct telephone number 028 8225 5724