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Optometry NI

Lifestyle

Optometry NI

Optometry NI asked us to create a brand identity that considered the importance of eye care and create communications that could inform government and health professionals about issues facing eye care in Northern Ireland. We considered how different our eyes can be in relation to colour and also how the eye focuses, captures information and translates colour. We delivered a distinctive graphic eye for the brand identity that makes us consider the eye and its function in a fresh and memorable way.